Saturday, May 23, 2009

17 Reasons to on WWW

I have been asked numerous times for why they should put on their business on the Internet. Here are the classical golden reasons, and it's time for you to act now.

  1. To establish a presence
    Whatever your business is, you can't ignore the 200 million (still growing) people who already have access to the Internet

  2. To network
    Webpage advertising will act as your business card, telling what you can do to thousands even millions of potential clients 24 hours a day. In fact, it is more than just a piece of business card and you can do it inexpensively and simply on the Internet

  3. To make business information available
    Information can be updated regularly, keeping the customers well informed of your latest products and happenings

  4. To serve your customer
    Allows customer to check it against a database that tells him what is available for him and help him do his job better

  5. To release time sensitive materials
    Information can be made available at midnight or any time at your command, with all related materials such as photo, bios etc. which is not so possible for press

  6. To sell things
    Unlike the telephone as a communication tool to sell your products, the Internet will enable customer to know more about your products easily as it combines graphics, text and possibly video & sound

  7. To make pictures, sound and video available
    The Internet allows you to add sound, pictures, sound, movies to your company's info which brochure can't

  8. To reach a highly desirable demographic market
    The demographic of World Wide Web user is the highest mass market available

  9. To answer frequently asked questions (FAQ)
    No time is wasted on phone call, as customer can access information over and over again

  10. To open international market
    With Website, you can open up a dialogue with the International market as simple as with the company next door

  11. To create a 24 hour service
    A Website serves the client, customer and partner 24 hours a day, 7 days a week

  12. To make changing information available quickly
    Sometimes, information changes before it get off the press; however e-publishing made real-time changes possible according to your needs

  13. To allow feedback from customers
    With a Website, you can ask for feedback and get it instantaneously from the customer with no extra cost

  14. To test market on new products & services
    Once you are in the Internet, you are able to know the response from the customers about your new products & services

  15. To reach the education & youth market
    Most schools and universities have already offer Internet access to their students

  16. To reach the specialized market
    Through Internet advertising, even the most narrowly defined interest group will be presented in large numbers (let's consider 5% of 200 million users)

  17. To serve your local market
    There is enough local customers with Internet access to make it worth your while to consider Internet marketing

Again, setting up a Website is a long term investment for your company. It helps serve your customers better. Remember that a happy customer will keep coming back to you.

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