- To establish a presence
Whatever your business is, you can't ignore the 200 million (still growing) people who already have access to the Internet - To network
Webpage advertising will act as your business card, telling what you can do to thousands even millions of potential clients 24 hours a day. In fact, it is more than just a piece of business card and you can do it inexpensively and simply on the Internet - To make business information available
Information can be updated regularly, keeping the customers well informed of your latest products and happenings - To serve your customer
Allows customer to check it against a database that tells him what is available for him and help him do his job better - To release time sensitive materials
Information can be made available at midnight or any time at your command, with all related materials such as photo, bios etc. which is not so possible for press - To sell things
Unlike the telephone as a communication tool to sell your products, the Internet will enable customer to know more about your products easily as it combines graphics, text and possibly video & sound - To make pictures, sound and video available
The Internet allows you to add sound, pictures, sound, movies to your company's info which brochure can't - To reach a highly desirable demographic market
The demographic of World Wide Web user is the highest mass market available - To answer frequently asked questions (FAQ)
No time is wasted on phone call, as customer can access information over and over again - To open international market
With Website, you can open up a dialogue with the International market as simple as with the company next door - To create a 24 hour service
A Website serves the client, customer and partner 24 hours a day, 7 days a week - To make changing information available quickly
Sometimes, information changes before it get off the press; however e-publishing made real-time changes possible according to your needs - To allow feedback from customers
With a Website, you can ask for feedback and get it instantaneously from the customer with no extra cost - To test market on new products & services
Once you are in the Internet, you are able to know the response from the customers about your new products & services - To reach the education & youth market
Most schools and universities have already offer Internet access to their students - To reach the specialized market
Through Internet advertising, even the most narrowly defined interest group will be presented in large numbers (let's consider 5% of 200 million users) - To serve your local market
There is enough local customers with Internet access to make it worth your while to consider Internet marketing
Again, setting up a Website is a long term investment for your company. It helps serve your customers better. Remember that a happy customer will keep coming back to you.
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